Things we believe
Like all good things in this world, being a parent requires a lot of effort and sometimes it feels like a very bumpy road.
We at Chicco try to make this fantastic adventure a little smoother by listening to the needs of parents and parents-to-be. However, we want to go further and promote the idea of parenting, a concept that embraces the wider support system of people who take care of children in different ways. Wherever there is someone caring for a child, we are by their side.
Who we are
We are now present in more than 120 countries, and for over 60 years we have been discovering and listening to the stories of generations of new parents, something we will never give up doing. With the same passion as ever we are proud to continue to design innovative products that meet the new needs of parents but it doesn’t stop there. Nowadays, we don’t just speak only to mums and dads but to all those who take care of children. After all, aren't we all parents in some way now?
There is no word for this in Italian, but it sums up the philosophy of Chicco. It means taking care of those you love, the way parents do. It’s a value shared by grandparents, aunts and uncles, care givers and babysitters. Furthermore, it extends to anyone who takes care of children.